NEON SIGN · A/W ’17 Collection

Brand Profile

As we've seen with Asuka Hayashi's previous collections, the designer has an eye for drafting androgynous campaigns. Although, for A/W '17 the designer has begun to separate his men's and women's designs. This season we see a great balance between the draping and compactness of the outfits and with that comes an overall allurement for the brand. You can shop the entire collection at NEON SIGN stockists now.  

mando · A/W ’17 Lookbook

Brand Profile

After 22 years in the men's fashion business, designer Mando Takasu chose to branch out and utilize skills learned to provide his take on men's and womenswear. In 2003, the brand began producing men's collections and in the subsequent years, have been able to gain an international audience with their stand-out collections. Standouts from this campaign include any of the in Hanten style jackets including this velvet iteration. The casual suiting options that Mando delivers are truly timeless pieces, particularly because of the neutral colors that were chosen and the fabric which allows it to drape over the body effortlessly. Overall, the collection provides a youthful exuberance, to what would normally be a plain and "to the point" menswear profile.

ITTY-BITTY · A/W ’17 “Anagram”

nonnative · A/W ’17 Campaign

Brand Profile

Since he was young, Takayuki Fujii enjoyed traveling to Europe and the United States, watching foreign movies and listening to western music. All of those experiences had a strong impact on Fujii and allowed to him pinpoint his design inspiration. For this recent A/W collection, Fujii traveled to Mexico, starting in Oaxaca in the south and working his war north. The inspiration reveals itself the most within the color palate, with a beautiful mix of earth tones and colors that derive their names from flowers; like dahlia pink, mimosa yellow and agave green. The main features of the collection are the technical materials that were utilized, with outerwear coming in Gore-Tex, Windstopper, and Pilantex, while down has been replaced with the super-insulating PrimaLoft Gold.

KURO · A/W ’17 Collection

Brand Profile

Since KURO is mainly known for their denim specialization, it's always surprising and enjoyable to see them design such thoughtful collections. With an extensive design profile, designer Yusuke Yatsuhashi can focus on the conception of the main line, while a team of master artisans focuses on the production of the denim category, within KUROs own denim factory. 

For their A/W '17 campaign, the brand delivers another range of slim-line, minimalistic silhouettes. Material choices include shearling-lined parkas and a 3-piece wool suit in an alluring taupe hue. But the obvious standouts from this collection would have to be the some of the select denim pieces, including the water-resistant parka and the remarkably tailored jean and jacket duo. Viewing the collection as a whole, it is certainly refreshing to see a contemporary brand develop and master multiple aspects of clothing design. And the fact that KURO is able to effectively maintain that status throughout the seasons says much about the manufacturing processes and people that are involved with the brand.



Visit Us

Copyright big in Japan 2017 | All Rights Reserved